

A Rock Star by Night, $7B AI Co-Founder by Day
About the Episode
Nick Frosst is a co-founder of Cohere, the Toronto-based enterprise LLM company valued at $7 billion. In this episode of Make it Click, Willson sits down with Nick to talk about why Cohere bets exclusively on B2B, how on-prem deployments protect customer data in regulated industries, and why the consumer AI race has economics that don’t add up. Along the way, Nick shares his contrarian take on AGI hype, AI sovereignty in a shifting geopolitical landscape, and why he’d tell an 18-year-old not to start a company just yet. Outside of AI, Nick is also the frontman of indie pop-rock band Good Kid.
Guest(s)

Nick Frosst
Nick Frosst is a Canadian AI researcher, entrepreneur, and musician. He is the co-founder of Cohere, a Toronto-based AI company building large language models for enterprise use, with a focus on secure, private deployments for businesses. Before founding Cohere, Nick worked on neural networks and machine learning at Google Brain. He is also a founding member of Good Kid, an indie rock band with millions of monthly listeners.